One of the business focuses for Enterprises University of Pretoria is business development. The scope of this unit includes the commercialisation of intellectual property (IP), strategic projects, strategic partnerships, conceptual development, project development and design. Through this function, we ensure strategic positioning, alignment and optimisation of the businesses of our clients.
Business development has the ability to explore new opportunities for growth through IP commercialisation stemming from research conducted by Research Solutions including market analysis, feasibility studies, and stakeholder management. Research Solutions has successfully taken products to market through its IP commercialisation initiatives.