Consulta Research (Pty) Ltd
The marketing research industry is changing; what research buyers expect from research suppliers is more than just research – they want insight. Consulta’s response to the changing market is to reposition the entity as a business insights consultancy with an integrated value proposition that goes further than merely providing clients with market research. Although, in practice, Consulta has been doing this for several years, it was time to put its integrated value proposition out in the market through the Consulta delivery model and its six newly positioned solutions.
Consulta Delivery Model
The Consulta delivery model is based on four pillars: listen, understand, plan and act. The vision is to help clients listen to themselves, their colleagues, their customers and the market. Secondly, the entity unlocks value and insight from the data using cutting-edge data analytic capabilities and experienced insight specialists.
This is followed by the planning phase where, with the understanding gained, Consulta helps clients plan in an integrative and sustainable way. The last step is to help an organisation align its actions with how the client has listened, understood and planned.
Consulta’s Six Solutions
The market research industry is in the midst of one of the greatest industry transformations ever. Futurists and strategists agree that industry trends are pointing towards the multi-dimensional integration of various disciplines in the marketing research domain. The emergence and rapid growth of social media, online survey tools, advanced text analytics, panel communities and technology solutions require the modern research company to transform itself to effectively address these potentially disruptive, albeit huge, opportunity-driven trends. Consulta has been preparing for this transformation over the past five years through an intensive strategic journey. The result of this journey is a transformed company that offers an integrated value proposition though the following six solutions:
The South African Customer Satisfaction Index
The South African Customer Satisfaction Index (SAcsi) is a national economic indicator of customer satisfaction with the quality of products and services available to household consumers in South Africa.
SAcsi holds a license with the American Customer Satisfaction Index (ACSI) and forms part of a growing number of ACSI-licensed partner countries worldwide, which allows South Africa to compare customer satisfaction in various industries with this global community.
Consulta is SAcsi’s only contracted data-collection company and works closely with SAcsi to produce academically and scientifically-sound research. For more information visit www.consulta.co.za.