Loading...
Digital Marketing and Creative Writing
Brief Description

The Digital Marketing and Creative Writing course is aimed at equipping delegates with appropriate strategies and techniques for coping with the changing digital landscape. The emphasis is on the effective use of language, visuals, and diverse platforms to enhance brand identity and reach.

With a focus on enhancing brand identity and reach, the course teaches learners how to effectively utilize language, visuals, and diverse platforms to create high-quality, engaging content for their audience. Learners will also gain an understanding of theories on representation and positioning to promote diversity and inclusion. By the end of the course, learners will be equipped with the skills and knowledge needed to succeed in today's digital landscape.

Learning Outcomes

By the end of this course, learners will be able to:

  • Understand the importance of representation and positioning in digital marketing and social landscape, and apply strategies to promote diversity and inclusion.
  • Create effective content by utilising language that resonates with their target audience.
  • Utilise social media platforms to enhance brand identity and reach, and develop a social media marketing plan.
  • Optimise website content for search engines optimisation and improve website rankings and encourage traffic to digital platforms
  • Develop and execute an email marketing campaign, including list building and email design.
  • Develop and execute an influencer and affiliate marketing campaign, including identifying relevant influencers and creating engaging content.
  • Effectively use images in their digital marketing campaigns, including selecting and editing images for maximum impact.
  • Write and distribute effective press releases to gain media coverage.
  • Edit and proofread their own content to ensure accuracy and quality.

Overall, delegates will gain a comprehensive understanding of digital marketing strategies and techniques, and be able to apply them to enhance their brand identity and reach. They will also learn how to promote diversity and inclusion in their digital marketing campaigns.


Course Content

In this course, delegates will learn about the importance of representation and positioning, and how to effectively use language in your content creation. Delegates will explore various social media platforms and learn how to optimize your content for search engines. Additionally, the course helps the delegates to create high-quality, engaging content for their audience.

 

The following is the course content covered:

  • Representation and positioning
  • Language in content creation
  • Social media
  •  
  • Search engine optimization
  • Email marketing
  • Influencer and affiliate marketing
  • Use of images
  • Press releases
  • Copy editing
Entry Requirements
Delegates should have a basic knowledge of computer literacy with internet access
Course Number:
P007940
Catalogue and Category:
Marketing, Communication and Languages
Who Should attend:

Digital Marketing and Creative Writing Course is designed for individuals who are interested in learning how to effectively promote products, services, or brands using online and digital channels. Professionals comprises of Analysts, data scientist, sales representative, public relations specialist, influencers, graphic designer, marketing manager, blogger etc.


Delivery Mode:
Online
Contact Days:
3
Courses you might also be interested in
Principles and Practices of Business Analysis
Principles and Practices of Business Analysis
Start Date : 29/08/2022
Price : R 12500.00
Report Writing
Report Writing
Start Date : 28/05/2020
Price : R 4550.00
Programme in Business Analysis
Programme in Business Analysis
Start Date : 12/06/2023
Price : R 35000.00
Business Writing
Business Writing
Start Date : 16/11/2020
Price : R 5000.00
Business and Systems Analysis
Business and Systems Analysis
Start Date : 09/05/2022
Price : R 12500.00