By the end of this course, learners will be able to:

• Understand the importance of representation and positioning in digital marketing and social landscape, and apply strategies to promote diversity and inclusion.
• Create effective content by utilising language that resonates with their target audience.
• Utilise social media platforms to enhance brand identity and reach, and develop a social media marketing plan.
• Optimise website content for search engines optimisation and improve website rankings and encourage traffic to digital platforms
• Develop and execute an email marketing campaign, including list building and email design.
• Develop and execute an influencer and affiliate marketing campaign, including identifying relevant influencers and creating engaging content.
• Effectively use images in their digital marketing campaigns, including selecting and editing images for maximum impact.
• Write and distribute effective press releases to gain media coverage.
• Edit and proofread their own content to ensure accuracy and quality.

Overall, delegates will gain a comprehensive understanding of digital marketing strategies and techniques, and be able to apply them to enhance their brand identity and reach. They will also learn how to promote diversity and inclusion in their digital marketing campaigns.