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Introduction to Public Relations
Introductory Course in Public Relations
Date:
12 Jul 2021
Price:
R 5500.00
Introduction to Public Relations
Date:
11 Nov 2021
Price:
R 5500.00
Brief Description
Public relations in South Africa is a sophisticated, multi-faceted discipline that helps to forge effective two-way communication between an organisation and its publics. In commerce, education, politics, religion and the arts, public relations plays an effective management role in its own right.
 
This course is aimed at individuals with a public relations component in their jobs. Once the individual has completed this course they should have a clear understanding and adequate knowledge of; the fundamentals of public relations, public relations and the media, the techniques of public relations, and the practical implementation of public relations. This will equip these individuals to be able to add value to the public relations function of an organisation.
Learning Outcomes
After successfully completing this course, you will have a clear understanding and adequate knowledge of: 
 
Fundamentals of public relations
  • The scope and development of public relations
  • Public relations and communication (the importance of communication in public relations)
  • Stakeholder and reputation management
  • Internal communication
Public Relations and the media
  • Working with the media
  • Developing a media toolkit
  • Social media
The techniques of public relations
  • Effective listening
  • Effective communication
  • Business communication
  • Corporate image and corporate identity
  • Corporate social investment
  • Public relations, issues and crisis management Doing it right: A guide practical guide to public relations
  • Correctly dealing with cultural diversity, protocol, business etiquette and special events
Course Content
  • Fundamentals of public relations
  • Public relations and the media
  • The techniques of public relations
  • Doing it right: A practical guide to public relations
Entry Requirements
Minimum requirement: Matric (Grade 12)
Course Number:
P007031
Catalogue and Category:
Marketing, Communication and Languages
Who Should attend:
This course is aimed at individuals with a public relations component in their jobs or any individual wishing to explore and learn more about public relations as a future occupational direction.
Delivery Mode:
Contact Sessions
Contact Days:
2