Transdisciplinary Research Communication Course
Transdisciplinary Research Communication Course
06 Mar 2023
R 12535.00

Brief Description

Your research findings have beneficial implications for society – so how do you tell everyone about it? How do you confidently and creatively communicate this information to a broader audience?
This eight-week online short course provides researchers with the appropriate communication skills to convey important research findings to both expert and non-expert audiences.
By the end of the course, you should be a well-rounded research communicator with multimedia, public relations, presentation and writing skills.
Emphasis is placed on the social responsibility that scientists/researchers have in ensuring that their findings are communicated for the benefit of society – so if your research addresses societal challenges, we’ll show you how to communicate it in a way that target audiences will find relevant.

Learning Outcomes
Participants will learn how to explain scientific findings through the use of various media platforms and communication methods. This includes real-life approaches that contribute to interactive learning, engaging with experts and engaging in discussions with peers.

Researchers will be equipped with skills in science writing, visual communication, conducting interviews and storytelling.

As part of the course’s continuous assessment tasks, participants will be required to produce communication material with real-world value, such as policy briefs, infographics, social media posts and articles, including for popular media. The material will be incorporated into a final evaluation that will serve as a “toolkit for public engagement”.

At the end of the course, you should be able to:
  1. Convey the societal impact, public value and importance of your research in a cohesive manner.
  2. Develop a public engagement plan for your research.
  3. Apply the fundamental principles of reputation management in all your communication efforts.
  4. Design clear messages and compelling narratives for written and verbal communication on various platforms.
  5. Identify the potential needs of different public audiences when communicating your research.

Course Content
Learning units covered in this course, include:
 •   SciComm: What’s in it for you and me?
•    What does my audience need from me?
•    Understanding the media
•    Digital media skills
•    Social media and communicating research
•    Planning for public engagement
•    Writing an article for a non-expert audience

Entry Requirements
Minimum admission requirements:
1.    Masters Degree on NQF Level 9
2.    Research experience
3.    Actively engaged in research
Course Number:
Catalogue and Category:
Information and Communication Technology
Who Should attend:
Academics, PhD students, and Postdocs
Delivery Mode:
Contact Days: